What's Inside

We kick off our US Back to School 2025 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season.

• When will consumers start shopping for BTS, and how much will they spend?
• How are inflation and tariffs impacting BTS 2025 shopping behavior?
• In which categories are consumers willing to shop resale?

Read this report to find out!

Data in this research report include:

• When consumers will shop for BTS, 2025 vs. 2024
• How much consumers expect to spend on BTS per child
• How much consumers expect to spend on BTS compared to 2024—overall (in dollar and volume terms) and breakdowns by income, geography and school level
• The impacts of inflation and tariffs on BTS shopping
• Attitudes to BTS shopping—including spending on online learning tools, budget changes and openness to resale

Other relevant research:

• Analyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav Pitaliya
• Retail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.