What's Inside

Now in its eighth year, the annual Amazon Apparel US Consumer Survey from Coresight Research tracks evolving consumer behaviors on Amazon.com across the US apparel and footwear category. This year, we draw insights from 2,000 online shoppers and our eight-year proprietary data set, offering a comprehensive, compelling view of Amazon’s dominance in fashion e-commerce and the key factors driving its growth in 2025 and beyond.

Dive into the latest data to understand where Amazon stands in the current US apparel market, where it will stand in 2025 and what the e-commerce giant needs to continue to gain apparel shoppers in the future.

Proprietary survey data in this report include:

• The proportion of US shoppers who have bought apparel from Amazon over the past year and who expect to buy apparel from Amazon over the coming 12 months
• Apparel shoppers’ reasons for shopping on Amazon.com
• The most purchased brands on Amazon.com
• Where US shoppers have purchased apparel from in the past 12 months (including Amazon)

Download the associated infographic of selected findings from this research report: Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Infographic

Other relevant research:

• Retailer Dashboard: Amazon
• Online Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey Insights
• Last year’s Amazon Apparel US Consumer Survey
• Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles.
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.